THE SOCIAL CAMPAIGN THAT REKINDLED INDIA'S LOVE AFFAIR WITH THE VESPA
Vespa was re-entering India after a prolonged absence. In that time, competition had increased dramatically.
Our strategy was to draw on the one thing that no other competitor could rival: Vespa’s unique heritage.
We used social as the core channel, supported by online display ads and eDM.
Judging by the results, India had rediscovered it’s love of the brand.
Results: 50,000 test drives booked.