the integrated campaign that drove US$200 million of business
A mortgage can be a huge burden. Especially in Japan where house prices are exceptionally high. Basing our campaign on this insight showed our audience we understood their problems, and ensured the creative resonated with them.
It was an insight that drive sales. Ultimately the campaign helped close US$200 million in business.
TV spots were seeded online, to measure which executions were most popular. The results helped determine the media spend for individual ads, when the TV campaign aired later.
Oh, and if you're curious about which was the biggest hit here's a hint... the funniest one.
Electronic billboards around Tokyo displaying massive QR codes drove viewers to the mobile site. This provided mortgage-calculation tools, product information and downloadable video content.
We brought the burdensome banker to life with an interactive banner campaign. For a (non-interactive) video demo, please click the buttons below.