how being direct paid off for Marina Bay Sands
All benchmarks beaten for View-Through Rate and Click-Through Rate.
(Being direct has its advantages.)
video ads
We ran these in 7 key markets across Asia. Using humour paid off, judging by those results.
banners
Distilling the idea into simple banners required some appropriately direct creative.
social
Carousel ads highlighted the other benefits of booking direct.
view more new work
Content Link Block
All benchmarks beaten for View-Through Rate and Click-Through Rate.
(Being direct has its advantages.)
video ads
A big idea transcends borders. So when we adapted the “Book Direct” campaign for China, the View-Through Rate beat the benchmarks here too.
banners
Distilling the idea into simple banners required some appropriately direct creative.
social
Carousel ads highlighted the other benefits of booking direct.
view more new work
Content Link Block