how being direct paid off for Marina Bay Sands

All benchmarks beaten for View-Through Rate and Click-Through Rate.
(Being direct has its advantages.)

video ads

A big idea transcends borders. So when we adapted the “Book Direct” campaign for China, the View-Through Rate beat the benchmarks here too.

Distilling the idea into simple banners required some appropriately direct creative.

Carousel ads highlighted the other benefits of booking direct.

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Mola TV (Copy)

TDF Derma (Copy)

Floating Utopias (Copy)

MBS Nightlife (Copy)