How being virtual enabled us to deliver
We didn’t mention our deadline. “Tight” would be an understatement. So to ensure speedy, continuous progress we assembled an international team that could work across time-zones.
It included: digital art directors in Singapore, a copywriter in Stockholm, a brochure designer in Melbourne, a tech team in Jakarta and a project manager in Singapore.
Everything was virtual. Ideas were exchanged, refined and executed all online. Hopping on and off Skype, Google Hangouts and Slack ensured geography was no barrier to teamwork.
The result: a challenging rebrand delivered on time. With KPIs for New Visitors, Average Session Duration and Conversion being exceeded by up to 65%.