Getting a better ROI from your advertising has never been more important.
It takes advertising that’s more memorable, more effective and more able to deliver results.
For example, take a look at the case study below for the Japanese market which generated US$200 million in sales..
This level of productivity extends to the way we get things done for you. Originate is a virtual agency. By working online, we’ve done away with the extravagant agency office. And the bloated agency structure.
So you only pay for what really matters: innovative advertising that will grow your business.
viral
We started with a simple insight: a mortgage can be a huge burden in Japan, where house prices are exceptionally high. Basing our advertising on this simple truth ensured the message resonated with our audience.
(And if you're curious about which was the biggest hit here's a hint... the funniest one).
mobile
Electronic billboards around Tokyo displaying massive QR codes drove viewers to the mobile site. This provided mortgage-calculation tools, product information and downloadable video content.
interactive banners
We brought the burdensome banker to life with an interactive banner campaign. For a (non-interactive) video demo, please click the buttons below.
Our banker shoots up and lands with a thump on the hapless mortgage owner.
Translation: "How high will he go?" "Higher than you think"
Our banker rockets up and onto the back of the long-suffering mortgage owner.
(Adaptation of banner, for English-speaking audience)
The user's mouse demonstrates the burden of a mortage.
Translation: "What does the wrong mortgage feel like?" "Click for the answer."
A graphic demonstration of how interest rates add to the mortgage burden.
Translation: "Refinance now and lock into fixed rates."
There are plenty more reasons why it pays to work with us. As you can see right here.
Or click to see some recent work, for clients as diverse as Marina Bay Sands
and Mola (Indonesia's leading sports-streaming online platform). Thanks for stopping by.