Agile rebranding that gets results
HCLI, a leading Executive Education Institute, needed a brand refresh. Primarily for online, their key marketing channel. Our solution was to a new mobile-first site with a more contemporary look and feel.
What’s more, we had some pretty challenging KPIs to meet.
As for the deadline, “tight” would be an understatement.
To ensure speedy, continuous progress we assembled an international team that could work across time-zones.
It included: digital art directors in Singapore, a copywriter in Stockholm, a designer in Melbourne, a tech team in Jakarta and a project manager in Singapore.
Everything was online, from initial concepts to development. Ideas were exchanged, refined and executed in real-time.
And by employing an agile approach to measurement, testing and iteration, we continuously enhanced the performance of the site over time.
